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    How Reviews Help Local SEO

    October 6, 2017

October 6, 2017

How Reviews Help Local SEO

How Reviews Help Local SEO

Today we will be discussing how reviews help local SEO and the importance of reviews.  So, How do reviews play a massive role in Local SEO as opposed to traditional organic SEO?

When you go to a search engine and type in “Chevrolet” you will most likely see a page full of results related to the Chevrolet brand. You’ll most likely see the main website for Chevrolet, websites devoted to specific makes and models and so on.

However, if you type in a search engine “Chevrolet dealership in Dallas Texas” you will likely get very different results. Most likely you will see a map of local dealerships in order of distance from your geographical location.

Along with those listings you will see a rating for those dealerships. A 5 star rating automatically catches your eye. Unfortunately so does a 2 star rating.

Generally speaking, businesses with better ratings will be placed above businesses with lower ratings. But what happens if you have zero ratings? Well you’ll most likely be at the bottom.

Where do reviews come from?

Reviews or ratings come from a variety of places. Facebook, Yelp, The YellowPages and of course Google Ratings are all factors in your local SEO initiatives.

So how can you boost your ratings without spamming your customers? It depends on a lot of factors. One thing to keep in mind, however, is that you will want to make sure that your customers give you positive reviews in a realistic, organic manner or else some review sites will not accept them.

If you would like to boost your ratings, but aren’t sure exactly how to go about it organically, I’d be happy to help. You can contact me here or by email. My email address is

As always, we hope you enjoyed this tip. This concludes this week’s series on Local Optimization and how it differs from Traditional SEO. Stay tuned as we will be posting a video next week discussing how to use major directories as your primary source of leads.

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