Server Response Time and Page Load Speed
September 28, 2017
September 28, 2017
Server Response Time
Welcome to the third episode in our Page Load Speed Series. Today we are discussing Server Response Time and how it can negatively effect your site’s Ranking Factors.
Sometimes you can have a highly optimized site, yet still receive a low score on your Google PageSpeed Insights.
You will get an error that your “Server Response Time” is low or needs to be sped up. This actually has very little to do with your website and the way it was designed. It has more to do with how the website is hosted.
The main culprit is generally a cheaper, less powerful hosting plan. Shared plans that are not enterprise level can have poor performance and slower response times.
Let’s Get Serious About Server Response Time
If you are serious about your SEO, but are using a cheap hosting plan, you might be harming your efforts. Using the Google PageSpeed Insights tool, once again, can tell you your server response time. If it’s not acceptable, you may want to pay a little extra for a more responsive server.
You might also want to look into getting a “CDN” which stands for Content Distribution Networks. CDN’s can quickly deliver your content to all visitors regardless of geographical location in a much more efficient manner.
If you find out that your server response time is not adequate, or if you’d like to explore CDN options and don’t know where to turn, you can always contact me here or email me at firstname.lastname@example.org and I’d be happy to help.
As always, we hope you enjoyed this tip. Stay tuned as we will be posting a video each day this week dealing with Page Load Speed. Tomorrow we discuss what you need to know about Browser Cache and how it can effect your PageSpeed Insight score.
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