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    Local SEO vs Organic SEO

    October 2, 2017

October 2, 2017

Local SEO vs Organic SEO

Local SEO vs Organic SEO

The biggest difference in comparison between local SEO vs organic SEO is that local SEO begins and ends with geographical parameters. Whereas organic SEO begins and ends with content, links and authority.

One could argue that organic SEO is doing a Google Search for the word “Pizza” and having the headquarters of Dominoes Pizza at the top of the results.

On the flip side, Local SEO would be more like a searcher Googling “Pizza delivery near me” and having 5 or more local pizza parlors delivered in the search phrase. Along with the search results displayed, you will typically see how many miles they are from you as well as how many stars they have on their reviews. Not only that, the results will most likely appear in a map so that you can get driving directions if you choose to visit the company.

As you can see, the differences between the two search results are dramatic. If you are hungry for pizza and want a pizza delivered to your door in 30 minutes, the Dominoes headquarters is not a great search result. However, Jimmy’s pizza .5 miles from your house, with a 5 star rating, is.

Search Engines are Smart

The search engines are smart. They typically do a great job of understanding what it is the searcher is truly looking for. If your local brick and mortar company isn’t front and center on local search phrases, your competitors are absolutely getting that business. The way an SEO company goes about ranking your local brick and mortar business is dramatically different than if you were a virtual company or multi-location business.

This week we are going to discuss how an SEO company can go about building your local SEO initiatives. We will discuss Google My Business and what role it plays. We will discuss citations and NAPS and how to leverage Maps for better local SEO.

So make sure you come back tomorrow for our next episode entitled: Google My Business – Always start here

As always, we hope you enjoyed this video. Stay tuned as we will be posting a video each day this week dealing with Local Optimization and why it’s important and how it differs from traditional SEO.

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