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    Page Load Speed and Why It’s Important for Search Engine Optimization

    September 25, 2017

September 25, 2017

Page Load Speed and Why It’s Important for Search Engine Optimization

Page Load Speed

 

Page Load Speed is just one of the many Ranking Factors Google uses to determine Page Rank, but it’s an important one that absolutely cannot be overlooked.

It was In 2010 that Google made Page Load Speed an important part of their Ranking Factor. From then until now this has been predominantly for Desktop sites only, but soon it will be extremely important for mobile-site Ranking Factors as well.

As with all Ranking Factors, the better your score, the better your chances of beating out the competition for your desired keywords and key phrases.

How to Test Page Load Speed

So how can you test your site to see how it performs in a speed test? Go to google and search for PageSpeed Insights. Once there, type in your sites URL or Domain and hit “Analyze.”

Google will analyze both Desktop and Mobile performance and issue you a score. Regardless of your industry, anything below a score of 70 is unacceptable if you are serious about your site ranking well.

Once Google has analyzed your performance the site will also show you the areas you need to improve on. Unless you have a fairly technical background, however, I would not recommend trying to fix these issues on your own. You can do some serious damage to your site if done incorrectly.

Try to get with your web developer or SEO company and show them the results and see if they can improve those areas. If they don’t feel confident, you can always reach out to us and we will be happy to work with you.
As always, we hope you enjoyed this tip. Stay tuned as we will be posting a video each day this week dealing with Page Load Speed. Tomorrow we discuss what you need to know about image size reduction and how it can effect your PageSpeed Insight score.

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Watch our Video on Page Load Speed Here