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    Image Optimization for Page Load Speed

    September 26, 2017

September 26, 2017

Image Optimization for Page Load Speed

Image Optimization for Page Load Speed

Why is image optimization important? Images on a website are oftentimes critical in communicating your brand, or assisting in telling the story of your content. From large Hero Images on your home page, to scrolling images in a gallery, to a simple image of a team member on your “Our Team” page, images can make or break the design aesthetics of a website.

So it’s no wonder most websites use images. But could they be harming you? The answer is absolutely Yes!

Images take data to load. The bigger the image, the more data it takes to load and the slower the page will load. This, of course, will kill your page load speed.

So how can you optimize your images so that they use smaller amounts of data, but still maintain their beauty and clear resolution?

You will want to run them through an image compressor. There are many image compressors on the market. My favorite is of course Photoshop, but you can choose one that you are most comfortable with.

Exporting images through a quality image compressor will keep the quality look of the image, while drastically reducing it’s file size so that it uses far less data to download.

Image Optimization Analysis

If you are curious as to which images on your site are causing the most data drain, you can go to and do a simple page load speed test and then review the images section. The link to this tool is in the description.

If this is something you aren’t comfortable doing for fear of messing up your website or the quality of your images, feel free to reach out to me and I’d be glad to assist you. My email address is Or you can contact us here.

As always, we hope you enjoyed this tip. Stay tuned as we will be posting a video each day this week dealing with Page Load Speed. Tomorrow we discuss what you need to know about handling Javascript and CSS files and how it can effect your PageSpeed Insight score.

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Watch our Video on Image Optimization Here