Citations and NAP for Local SEO
October 4, 2017
October 4, 2017
Citations and NAP
Today we are going to discuss Citations and NAP as they pertain to Local SEO.
The word “Citation” means just that: a place on the web that cites your website or business. This could be a directory. A forum. An association. Any place that mentions your business on the web is a citation.
The acronym NAP stands for Name, Address, Phone. Google is trying to understand your business’s name, address/location and phone number. This makes it important to have this information consistent across all citations.
This seems simple enough. However most local businesses are shocked to find that they have a lot of inconsistent data across many citations on the web. This can sometimes confuse the search engines. At the very least, be a determining ranking factor between you and your competitors. Due to bad Citations and NAP, you may be getting beat in the search results.
Use Moz Local
A great place to see how well your Citations and NAP are performing is Moz Local. We will include a link in the description of our Youtube video and on our blog so that you can type in your business name and zip code and determine your results. In addition, you can track your citations and NAP at Bright Local as well.
If your results are returned with inconsistencies, you will want to have those corrected. Be prepared, as this can be time consuming.
If you notice that your results contain a lot of incompletes, you may want to get your NAP on those Citations. This can be time consuming. If done incorrectly, however, it could be harming you. If you aren’t comfortable doing this, I”m always here to help. You may contact me here or my email address is firstname.lastname@example.org
In conclusion, Citations and NAPs are specific to geographical location, which greatly enhances your local optimization, whereas citations and NAPs aren’t near as critical to traditional SEO, which is looking at content on page, links and authority.
As always, we hope you enjoyed this tip. Stay tuned as we will be posting a video each day this week dealing with Local Optimization and how it differs from traditional SEO. Tomorrow we discuss maps and how they play an important role in your local optimization efforts.
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Watch our Video on Citations and NAP